We have released a new resource to develop healthcare professionals’ media skills. Mastering media interviews to promote climate and health was developed in our recent training session and provides an introduction to basic interview techniques and how to speak to the media. Using their trusted voice, healthcare professionals can raise awareness about the health impacts of climate change and encourage action to tackle the climate crisis.
Trusted voice on climate and health
Doctors, nurses, and other healthcare professionals are consistently regarded as some of the most trusted people in our society. At the same time, they see the health impacts of climate change first hand, whether in the aftermath of extreme weather events or in routine clinical practice.
Healthcare is responsible for 4.4% of global net emissions. The sector, therefore, has both the responsibility and the opportunity to take action. As the largest proportion of the healthcare workforce, healthcare professionals are well placed to encourage their colleagues and institutions to take action and enable healthcare to lead by example.
Understanding journalists and news
This resource prepares health professionals for future media opportunities by shedding light on how journalists and news work. It provides practical tips on preparing for interviews, giving interviews, and tackling difficult questions. It also includes key messages on climate change and health that can be adapted and used to prepare for media interviews.